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AddLibra Partners with the American Booksellers Association to Test Book Purchases on

Fort Worth, TX-- October 28, 2015 --The American Booksellers Association (ABA) and AddLibra are partnering to create a test of a new purchase option on ABA's IndieBound website. Visitors to can now immediately buy the books they discover there via ecommerce functionality provided AddLibra. Following the purchase, customers will be referred in several ways to nearby ABA bricks-and-mortar stores for future purchases. Many websites currently link to for book sales, including NPR, the New York Times, the Huffington Post, and The Atlantic. visitors will continue to have the option to click through to an independent bookstore website to buy.

“We're excited to partner with the leading trade association for booksellers. The ABA and IndieBound's mission aligns well with AddLibra's goal of opening new distribution channels and enabling discovery via content related online bookstores”, said Sol Kanthack AddLibra, CEO.

In an e-mail to ABA members on Tuesday, ABA CEO Oren Teicher explained that, though there has been a significant uptick in both the number of locations and sales in the independent bookstore market and the number of overall visitors and links and referrals to have increased, very few customers who arrive at take the extra steps necessary to buy at an ABA member website, and, as a result, they are leaving the community of independent bookstores empty-handed. Teicher wrote, "These potential book buyers don't yet have a local favorite indie. To reverse the trend, and to encourage these new customers to shop indie more frequently, the ABA Board has authorized this test."

When choosing "Buy Now" on, customers will be routed through AddLibra's indie-branded shopping cart and fulfillment flow, and sales tax will be collected in all applicable states. ABA will evaluate the test results and will report back to members in approximately six months.

About AddLibra

AddLibra helps connect authors, publishers, content sites and readers by enabling native ecommerce for books and eBooks. With just a snippet of code, blogs and content sites can add and curate custom bookstores to match their content. Based in Fort Worth, TX, AddLibra has existing partnerships with Google's Blogger platform and numerous independent authors.

About American Booksellers Association/IndieBound

Founded in 1900, the American Booksellers Association is a national not-for-profit trade organization that works to help independently owned bookstores grow and succeed. ABA's core members are key participants in their communities' local economy and culture, and to assist them ABA creates relevant programs; provides education, information, business products, and services; and engages in public policy and industry advocacy. IndieBound is a "local first" marketing initiative developed by ABA. In addition to the consumer website, the program supplies independent bookstores with unique designs and resources to distinguish themselves, and to provide consumers with curated reading options, newly discovered titles, and a choice for buying, The Association actively supports and defends free speech and the First Amendment rights of all Americans. A volunteer board of 10 booksellers governs the Association. ABA is headquartered in White Plains, NY.

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